Promo Push On 15 Years In Dance Music Promotion

Electronic music promotion has changed significantly since Promo Push launched in 2011. Streaming platforms, digital media, DJ databases and social channels have transformed the way releases are discovered, while clubs, radio and tastemaker support remain central to the culture.

Throughout those changes, UK-based Promo Push has maintained a clear focus: delivering bespoke campaigns that connect electronic music with the people most likely to support it.

Now celebrating 15 years in dance music promotion, the company works with major and independent labels, management agencies and artists directly, providing targeted promotional services across the international electronic music scene.

Bespoke services for the modern release

Promo Push offers specialist DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Campaigns can be developed around one particular service or combined into a complete multi-channel strategy. Each project is carefully considered according to the music, its genre, intended audience and wider release objectives.

This ensures that promotional activity is not treated as a standard process. Instead, the campaign is shaped around the track and the opportunities most relevant to its sound.

Reaching the right DJs and tastemakers

For many electronic music releases, DJ support remains one of the most valuable ways to build momentum. A track supported by the right selectors can reach audiences through clubs, festivals, radio shows, DJ mixes and online tracklists.

Promo Push works with A-list and tastemaker DJs across the dance music industry, creating targeted campaigns designed to reach contacts with a genuine connection to each release.

The company works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. Its genre-specific approach allows promotional activity to be aligned with the communities, artists and platforms most relevant to the music.

Connecting releases with radio and press

Radio continues to be an important part of electronic music discovery, from specialist underground programmes and international dance stations to mix shows and online broadcast platforms.

Promo Push’s international radio campaigns are designed to connect releases with relevant presenters, selectors and tastemakers. The company also offers 1001Tracklists mix show promotion, helping artists and labels increase visibility through recorded DJ mixes and set activity.

Online press provides another important route to audience engagement. Promo Push’s press campaigns can support features, reviews, interviews and editorial coverage across electronic music media, helping artists develop their profile alongside the release itself.

Third-party Spotify promotion adds another layer to the campaign, providing additional opportunities for tracks to reach listeners through the streaming ecosystem.

A proven track record

Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also partnered with respected labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

While its client history includes some of the biggest names in electronic music, Promo Push also works with independent labels, management agencies and emerging artists. The team understands that every client has different goals, and that a developing artist may require a different promotional route from an established act or internationally recognised label.

Four weeks of promotion and detailed reporting

Every Promo Push campaign runs over a four-week period, with weekly reports supplied throughout.

Clients can receive details of DJ and radio feedback, scores, who has listened to or reviewed a track, and which contacts intend to support the release. Reports can also include press features and Spotify placements secured during the campaign.

This provides a transparent view of the campaign as it develops. The information can be used for press packs, social media updates, artist communications and future release planning, while helping clients understand where their music is receiving the strongest response.

Experience, relationships and precision

With more than fifteen years in music marketing, Promo Push has built an extensive promotional network across the electronic music industry. However, the company’s approach is based on quality relationships rather than volume alone.

Campaigns are carefully curated and finely tuned, with precision targeting and clear communication at the centre of the process. The team works closely with clients to understand what they are trying to achieve and how each release fits into their wider plans.

In a market where artists and labels are competing for attention across an increasing number of platforms, this level of focus can help ensure that music reaches the most relevant industry contacts.

Continuing to evolve

Dance music culture never stands still. New artists emerge, independent labels break through and established promotional channels continue to develop. Promo Push continues to adapt and expand its network as the industry moves forward.

Its central aim remains unchanged: to deliver a personal, bespoke and industry-leading promotional service driven by experience, energy and passion for electronic music.

After 15 years, Promo Push continues to support releases across the global dance music spectrum — helping artists and labels build meaningful connections, generate genuine support and create lasting momentum around their music.